George Goodwin

Innovar Agency

BIOGRAPHY

George Goodwin is the Founder and CEO of Kōbu Kombucha Powder, a clean-label beverage brand supporting gut health through innovative, nutrition-forward design. A fourth-generation grocer, George’s family founded California’s first all-organic grocery store, shaping his lifelong passion for sustainable food systems.

George also leads the GroceryPulse Podcast with Innovar Marketing Agency, where he explores the future of retail and agriculture. His experience spans marketing leadership, regenerative ranching, and the creation of purpose-driven products that meet modern consumer needs.